Global Market Report2025 Edition

The world runs
on coffee.

$528B GLOBAL MARKET · 2.25B CUPS / DAY · 178M BAGS PRODUCED

From smallholder farms across the equatorial belt to the $7 latte in your hand — the economics of the world's most traded agricultural commodity, dissected.

Market size$528B2025 estimated
Daily cups2.25BAcross 70+ countries
Arabica price$3.82/lbAll-time high, +60% YoY
2030 forecast$711B5.3% CAGR
ARABICA $3.82/lb ↑60%ROBUSTA $2.61/lb ↑80%BRAZIL 66.4M bagsVIETNAM 29.5M bagsDAILY CUPS 2.25B$528B MARKET125M EMPLOYED5.3% CAGR55% SPECIALTY (US)$711B BY 2030ARABICA $3.82/lb ↑60%ROBUSTA $2.61/lb ↑80%BRAZIL 66.4M bagsVIETNAM 29.5M bagsDAILY CUPS 2.25B$528B MARKET125M EMPLOYED5.3% CAGR55% SPECIALTY (US)$711B BY 2030
Market trajectory

Half a trillion and climbing

The global coffee market has grown 46% since 2018, weathering a pandemic dip in 2020 before accelerating. Specialty and RTD segments are driving the surge.

Global coffee market size

$ billions · includes 2030 forecast
2018 → 2030 CAGR
5.7%
Historical Current Forecast
At a glance

The numbers that move the needle

Producing countries🌍
0+
Across the Bean Belt
Farmers worldwide👨‍🌾
0M
80% are smallholders
Daily global trade📊
$0.0B
Second only to crude oil
Employment🏭
0M
Farm to cup, globally
Specialty share
0%
Of US coffee sales
Arabica dominance🫘
0%
Of global production
Annual growth📈
0.0%
CAGR 2025–2030
Price surge (YoY)🔥
+0%
Arabica, Dec 2024–2025
Price action

Arabica hits all-time highs

Climate shocks in Brazil and Vietnam, combined with surging global demand, have pushed Arabica futures to $3.82/lb — the highest price in the commodity's recorded history.

Arabica vs Robusta

$/lb · ICO composite indicator

Why prices are surging

Key supply-side drivers
-18%
Brazilian drought
Worst in 40 years. Minas Gerais output down 18% in 2024 harvest.
-15%
Vietnam typhoons
Robusta's #1 producer lost 15% of crop to Typhoon Yagi (Sep 2024).
+8%
EU deforestation law
EUDR compliance adding $0.10–0.20/lb to sourcing costs for importers.
+15%
Demand growth
China consumption up 15% CAGR. Gen Z driving specialty globally.
Origins

Two countries dominate supply

Brazil and Vietnam together produce 53% of the world's coffee. A bad season in either rewrites global prices.

Top producing countries

Million 60kg bags · 2024/25 crop year

Top consuming countries

kg per capita · annual
ARABICA $3.82/lb ↑60%ROBUSTA $2.61/lb ↑80%BRAZIL 66.4M bagsVIETNAM 29.5M bagsDAILY CUPS 2.25B$528B MARKET125M EMPLOYED5.3% CAGR55% SPECIALTY (US)$711B BY 2030ARABICA $3.82/lb ↑60%ROBUSTA $2.61/lb ↑80%BRAZIL 66.4M bagsVIETNAM 29.5M bagsDAILY CUPS 2.25B$528B MARKET125M EMPLOYED5.3% CAGR55% SPECIALTY (US)$711B BY 2030
Breakdown

Where the money goes

Market segments

% of global revenue
Roasted45%
Instant28%
RTD15%
Specialty12%

The $5 latte breakdown

Who captures what from a single cup
Farmer
10%
Export / Mill
8%
Shipping
5%
Roaster
22%
Retailer
25%
Café markup
30%

The farmer who grows your coffee captures roughly $0.50 of a $5 latte. Café markup and retail capture 55% of the final price.

Specialty revolution

Third wave to fourth wave

Coffee culture is evolving from craft roasting to science-driven precision. Here's the timeline.

First Wave

1800s – 1960s

Mass-market commodity. Folgers, Maxwell House. Coffee as caffeine delivery, not experience.

Second Wave

1970s – 1990s

Starbucks, Peet's. Origin awareness. The coffeehouse as 'third place.' Espresso goes mainstream.

Third Wave

2000s – 2020s

Coffee as artisan craft. Direct trade, single-origin, pour-over, latte art. Blue Bottle, Intelligentsia.

Fourth Wave

2020s – now

Science meets craft. Precision fermentation, AI-optimized roast profiles, functional coffees, carbon-neutral supply chains.

The bottom line

Every cup is a vote in a
$528 billion economy.

Climate change is reshaping supply. Technology is redefining demand. The next decade of coffee will look nothing like the last.

70+
Countries
2.25B
Daily cups
125M
Livelihoods
$711B
2030 market